Color Psychology

In the Color Psychology the article states that depending where you are and what colors are around you may influence you mentally and emotionally. Colors can have an effect on how your mood is and the way you act. In art therapy color is associated with a persons emotions. Colors may be categorized in two main areas, either representing warm or cool. Colors like yellow, red, and orange spark emotions ranging from comfort and warmth to hostility and anger. Colors like blue, green, and purple give of emotions that pertain to feelings of clamness or sadness.

The Language of Advertising Liu, David and Lisa Westmoreland (2002). The correlation between color and mood and attitude is clearly present in ads today, in which darker advertisements try to convey a problematic, sad or negative situation and brighter advertisements show the happiness and cheer that can be achieved once the problem has been solved. Advertising on alcohol conveys a sense of weight and even taste to the readers. An energy bar advertisment data shows that the color blue can also be associated with health, cleanliness and serenity, which appeals to lifestyle choices that energy bar users might make. Darker shades are more common, perhaps to emphasize the richness of flavor and nutrients energy bars provide.
More information can be found on this site (Language of Advertising)

The article reference can be found here: Color Psychology: The Emotional Effects of Color.

My color theory is blue.